Weve always been a social-first, digital-first brand that really listens to our customers, and Lauren and I saw all the time that we are our target consumers, so were really creating products that they want.. Top News Stories Alerts Straight to your Inbox. Its the last Friday of Summer) and join our real conversation about juggling it all: motherhood, marriage, multiple careers, and how to enjoy the journey. The 13 Fanciest Party Dresses of the Season. Stephanie Saltzman. Blogger Lauren Gores Ireland attends the Dennis Basso Fall 2016 fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan. Your community and your followers will see right through that.. We initially started with the Jet Lag Mask as our first product and with one stock keeping unit and that was really intentional, Hewitt explained. The 78 Best Luxury Gifts for Women with . But as a startup brand, clinical trials can be expensive and out of reach. Baby Shower Ideas - Stylish Baby Shower Ideas. Last October, the EpiPals nonprofit founder paid $6.4 million for a Cape Cod-inspired Pacific Palisades mansion, complete with a home gym and six bedrooms. .css-o05pt{display:block;font-family:Didot,Didot-fallback,Georgia,Times,serif;font-weight:normal;letter-spacing:0rem;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;text-shadow:0 0 0 #000,0 0 0.01em transparent;}@media (any-hover: hover){.css-o05pt:hover{color:link-hover;}}@media(max-width: 48rem){.css-o05pt{font-size:1.18581rem;line-height:1.2;margin-bottom:0.25rem;margin-top:0.625rem;}}@media(min-width: 40.625rem){.css-o05pt{line-height:1.2;}}@media(min-width: 48rem){.css-o05pt{font-size:1.23488rem;line-height:1.2;margin-bottom:0.5rem;margin-top:0rem;}}@media(min-width: 64rem){.css-o05pt{font-size:1.39461rem;line-height:1.2;margin-top:0.9375rem;}}The Best Restaurants for Brunch in NYC, The Ultimate Packing Guide for a Trip to Bermuda, Noor Tagouri's Dinner Party Redefines Community, In the Driver's Seat: A Weekend in Aspen, CO, The Hot Luxury Hotel Group Taking Over Rome, A Look Inside New York's Most Popular New Bakery, 4 Luxury, Off-Grid Adventures in Queensland, In the Driver's Seat: A Weekend of Love in Philly, In the Driver's Seat: A Weekend in Val di Noto. Like most oceanfront Malibu homes, it also sits cheek-to-jowl between the neighbors. so that when he is grown, he wonders how there was ever a time when women" 5,731 Likes, 101 Comments - Lauren Gores Ireland (@laurengores) on Instagram: "raising him to watch women soar, to lead, and to love greatly. Our bodies do the most healing while sleeping, so I love to apply both masks before bed, and allow them to go to work while I rest. About . If that's not amazing enough, TODAY Lauren and Marianna just announced the release of their second product. The kit includes the OUAI Treatment Masque, which nourishes damaged locks, seals the cuticle to fight frizz, and hydrates hair in just one treatment; and Summer Fridays Jet Lag Mask that delivers an instant glow courtesy of its antioxidants, vitamins and anti-inflammatory ingredients; as well as a chic headband that was designed for selfies. You can also apply the OUAI Treatment Masque to the hair before hitting the beach to let the heat double activate for a deep conditioning treatment while the artichoke leaf extract provides a barrier from the sun, salt, and sand. 328K Followers, 3,812 Posts - co-founder @summerfridays mom to evan grey & ella raine I also love the coconut oil by KOPARI. Opinions expressed by Forbes Contributors are their own. The Summer Fridays team's recipe for success: keep an open mind and always be prepared to evolve. 4,959 square feet, 4 bedrooms, 6 bathrooms, Rapper The Kid Laroi Spends Millions on Rockstar-Worthy LA Home, Drakes Onetime Trousdale Estates Rental Mansion Is Back, Asking $62 Million, Hollywood Heavyweights Barry Jenkins, Lulu Wang Buy Apartment in 1920s NYC Building, Cody Ko Streams Into Reese Witherspoon's Former Malibu Getaway, Late Actor Ray Liotta's Longtime Palisades Home Sells to Some Goodfellas, Steeped in History, a Silent Film Star's Former Malibu Beach House Asks $25 Million, Steeped in History, a Silent Film Stars Former Malibu Beach House Asks $25 Million, Charm Meets Elegance at 1930s Traditional Home in Westwood, With Its Modernist Simplicity, a Brand-New Florida Home May Set Town Record. As for the younger Gores new Malibu Colony digs, the clapboard-sided structure was built in 1992. Instead, they changed their marketing and messaging to address the pandemic. i'll start. Summer Fridays first full-time hire was a Social Media Manager, a hire who's still with them to this day. Fox News contributor Leslie Marshall and Princeton University lecturer Lauren Wright weigh in after the White House claimed Biden's 'cheat sheet' at a press conference with the South Korean president is 'normal.' When Lauren Gores-Ireland and Marianna Hewitt first met nearly a decade ago, they already had a lot in common: both Libras and both Midwest-turned-Cali girls, they also shared a passionok, obsessionwith all things beauty and self-care, spreading the word about the best ways to unwind or get glowing on their blogs and social media feeds. JA: I loved The Summer Fridays Jet Lag Mask from day one because it rehydrates my skin to another level and I am obsessed. Then I had him, and I realized I wasnt going to be the best at all things at all times but that doesnt mean Im failing. Im always trying to be super honest about that. One thing shes learned from juggling work and motherhood and life in general is that its pretty much impossible to make time for everything, every day. I think the key is to not get too caught up in the numbers, because every social platform is a lot more saturated today than it was even a few years ago. I use two slip silk pillowcases so I dont get breakouts. But once it got to a point where Ireland and Hewitt couldn't field the extreme amount of the correspondents, they knew that where they needed the most help was where their customers were. Bring In The Experts. Last month, influencers Marianna Hewitt and Lauren Gores Ireland celebrated the fourth anniversary of their beauty brainchild, Summer . Thats something we really believe in. The self-professed product junkie carves out a moment for skincare-slash-self-care every morning, but keeps her lineup relatively simple. It's such a quick element to add, and yet it brings a lot to the table. The well-maintained, if slightly dated bathroom is finished in a greenish granite paired with white cabinetry. ", Be Your Own Case Study. Its also nominated for two Allure Best of Beauty Beauty awards. You are all frequent jetsetters. Summer Fridays launched in 2018 with a single SKU product: The Jet Lag Mask. We didnt even have to have a box for our e-commerce site, but Sephora was a huge goal. Lauren Gores, Instagram influencer and Summer Fridays founder, has skin that glows like a glass of ros glimmering in the sun. ), The final portion of Gores self-care trifecta? Out of both of their needs, the cult-favorite, best-selling Jet Lag Mask was born. Rather than using flowers as a centerpiece, I grabbed sand, seashells, and paired with succulents and small votive candles. Its also got a unique celebrity history the place was sold to Gores by prominent talent manager George Shapiro, best-known as Andy Kaufmans manager and for his executive producer credits on Seinfeld. Shapiro hired Barack Obamas White House interior designer Michael S. Smith to do up his Malibu decor in a very traditionally elegant manner. At the same time, Ireland was newly pregnant and looking for clean but effective skincare products. This mama will undoubtedly become your new go-to girl for all things beauty, mommyhood, and fitness. And a face mask that has taken over Instagram like Summer Fridays? MH: I don't fly with makeup on, drink a lot of water and don't be too shy to mask in air. Lauren Gores Ireland: Top 10 Must-Know Facts About Instagram Star. April 28, 2023 at 9:40 AM. Jos haluat muokata valintojasi, napsauta Hallitse tietosuoja-asetuksia. 2023 FOX News Network, LLC. Most importantly, she's a devoted and loving Mama to her adorable little boy, Evan. Being a social-first and digital-first brand, their customers use social media to interact - it's their modern form of customer service. Lauren, alongside her friend and fellow beauty blogger, Marianna Hewitt,decided to launch this brand together earlier this year after noticing a major void in the beauty space. This is a BETA experience. If you havent already heard of Laurens skincare line: Summer Fridays, you obviously havent been on Instagram or visited Sephora lately (shame on you!). Lauren Gores Ireland (Instagram Star) was born on the 17th of October, 1987. Everyone loves a signature cocktail. Of course, it's also always a good idea to include a bottle of chilled wine for the table. Lauren Gores Ireland is amazing in every way. What are a few of your other favorite beauty go-tos? Despite what the co-founders might like, the needs and desires of their community are always the biggest priorities. 3. MH: Jen really understands her customer. I always have fun with napkin accessories this time, using simple twine and seashells as dcor. Birthplace United States. Tessa Neustadt The five-bedroom house in L.A.'s Holmby Hills neighborhood is a family home in the best senseevery room is functional and designed to be used by Gores Island; her husband, Jake; and baby Evan. She is also a daughter of billionaire Alec Gores. Lauren Gores Ireland's age is 35. The kitchen opens to the family room, which is casually elegant and fitted with a fireplace and built-in bookshelves. It seems sooverwhelming for so many that they never even begin to go after their dreams because it seemsdaunting not knowing where to beginbut just start because you'll never know in a year from now where you could be if you just take that first step. MH: I always thought of itas a platform for mybusiness, not for my personal life. This is something people have been asking for for several months now. In other words: It'll warrant a shout-out in your gratitude journal. Lauren Gores Ireland, Jen Atkin and Marianna Hewitt. WearSUPERGOOPSPF on the plane. My go-to for the Fourth is what I've nicknamed the Red, White and Bourbon. Lauren Gores Ireland was born on October 17, 1987 (age 35) in United States. MH:Don't be afraid to start. I use theKNCeye masks at night to help reduce any puffiness and any fine lines since its infused with all-natural retinol. I also think flexibility is critical, because our world is changing so quickly. "By investing in those changes, we're investing in the company's longevity and our community. But she swears her overall glow is a result of self-care; the kind that goes beyond face masks and 10-step routines. Lauren Gores Ireland and Marianna Hewitt. And because we had planned to launch, hopefully, we made a box. MH:Ican't live without my Beautyblender; I reallydon't know how I would do mymakeup without it. His birth sign is Libra and his life path number is 7. Here, Lauren Gores Ireland shares her recipe for the quintessential red, white and blue soiree at her Malibu beach home. Weve seen so much growth in skin care specifically and so many new phenomenal brands that are now in skin care, Gores Ireland said. Now beckoning are the sandy shores of Malibu, where records reveal Gores has upgraded to a $17 million oceanfront house within the fabled Malibu Colony a guard-gated community known for its popularity with Hollywood types. LGI: Jen creates products based onrealneeds she experiences every day as a stylist. Investing in your people is pivotal to growth. Fox News contributor Leslie Marshall and Princeton University lecturer Lauren Wright weigh in after the White House claimed Biden's 'cheat sheet' at a press conference with the South Korean president is 'normal.'. Ifyou're new to using social media for brand or business, I think being niche is very helpful as an influencer so people recognize thatyou're anexpert in something specific. They were both still searching for something with truly good-for-you ingredients that simultaneously gave you that instant glow. Optimal results if you follow with the Jet Lag mask. When Lauren Gores-Ireland and Marianna Hewitt first met nearly a decade ago, they already had a lot in common: both Libras and both Midwest-turned-Cali girls, they also shared a passionok, obsessionwith all things beauty and self-care, spreading the word about the best ways to unwind or get glowing on their blogs and . Log in to comment on videos and join in on the fun. Lauren Gores, Instagram influencer and Summer Fridays founder, has skin that glows like a glass of ros glimmering in the sun. "We're not afraid to make consistent changes," said Ireland. According to numerology, Lauren Gores Ireland's Life Path Number is 7. . Now beckoning are the sandy shores of Malibu, where records reveal Gores has upgraded to a $17 million oceanfront house within the fabled Malibu Colony a guard-gated community known for its popularity with Hollywood types. Shes the Co-Founder of the new skin and beauty line, Summer Fridays. FOX News Videos . Advertisement. The Ouai x Summer Fridays Masque Set will retail for $22 and will be available at. Hi truly amazing Mamas! Its really about making time to prioritize yourself., Unsurprisingly, Gores preferred face mask is one from the beauty brand she co-founded with influencer Marianna Hewitt, Summer Fridays. The perfect regimen for all those overachievers out there (like all of you modern mamas everywhere). Its such a part of who I am and my business and what I love doing. [The pandemic] has really challenged us to constantly get creative, Gores Ireland said. I never, in my wildest imagination, could have predicted I would someday have a beauty business that originated from an online community. "As a company, we're good at collectively putting aside our egos," said Ireland, "We know what we're good at, and we also know what we're not the best at. I cover the uncovered in fashion, beauty, and everything in between. Instagram Star Birthday October 15, 1987. ***Subscribe for more inspiration for the modern mama: https://www.youtube.com/channel/UCk8qYLr517wSaAlf8rM_C1w/ Follow Tara Turnure on:Blog: https://themodelmama.com/Instagram: https://www.instagram.com/taraturnure/ Facebook: https://www.facebook.com/themodelmama/Pinterest: https://www.pinterest.com/TaraTurnure/Twitter: https://twitter.com/TaraTurnure Create a product out of a personal need. Although the pandemic has presented challenges, the consistent growth in interest in skin care among customers has made Summer Fridays products resonate even more with customers. Lauren Gores Ireland's shares her recipe for the perfect beachside fte. Ouai has created its own approach to haircare that's so different from brands before itthe brand has a relationship with its online community that's so unique and personal, and that's because Jen is at the core. Dont just dream big; plan big too. LGI: I always travel with a hydrating face mist, and I apply our Jet Lag Mask just before takeoff. Youre also all self-made entrepreneurs. She reminds her audience that they are constantly works in progress who should prioritize self-care above all else. Why was it important for it to be on-the-go friendly? "Sometimes if you know too much, you become a bit more fearful of taking a risk," said Ireland, "I think something that's just been special to our brand from day one; Marianna and I didn't know too much in the best way. on December 25 and at Sephora on December 26. Body Love: Live in Balance, Weigh What You Want, and Free Yourself from Food Drama Forever, Gratitude: A Day and Night Reflection Journal, Your Definitive Guide To Every Buzzy Skin Care Marketing Term, 10 New Sustainable Beauty Products That Are Genuinely Impressive, This Sunscreen Swap Will Keep Your Makeup From Pilling Every Single Time, I Tried The $2,700 LYMA Laser That Promises The Same Results Youd Get In A Doctors Office. Lauren Gores Ireland is an American, Entrepreneur and lifestyle influencer who runs the beauty, motherhood and lifestyle blog You & Lu. 2023 BDG Media, Inc. All rights reserved. Her DNA is in every product, and that's something rare in the beauty game. I think thats because we wear so many hats. Even if you're not going farthis is an easy set to take with you on road trips, or to your BFF's house for a holiday night off. Summer Fridays was one of the first influencer-founded brands to enter the beauty space, especially within skin care. At the propertys far rear, the brick patio steps up to a secondary wooden deck with ample space for lounging. Created by influencers Marianna Hewitt and Lauren Gores Ireland, Summer Fridays first launched in 2018 with one product, its Jet Lag Mask, and has grown to now include 14 products including its newly launched Dream Oasis Deep Hydration serum as it marked its four-year anniversary this weekend. I wake up with hydrated skin and super soft hair. The mega babe is also the Creative Director behind her successful lifestyle blog, You + Lu. Summer Friday's Co-Founder Lauren Gores Shares Her Bridal Beauty Regimen The blogger-turned-entrepreneur opened up about clean skincare, attainable fitness, and her wedding day must-haves. For me personally, I really enjoy the ability to share my passions and personal journey in a voice that's truly mine (and thatIcan control)! JA: Don't expect success overnight. Her expertise as a stylist and her social media savvy combined really paved the way for influencers and experts to market and developproducts in a new way. Lauren Gores Ireland is an American, Entrepreneur and lifestyle influencer who runs the beauty, motherhood and lifestyle blog You & Lu. Hewitt and Gores Ireland have also consistently leveraged their platforms and experiences as influencers for Summer Friday, leaning on their knowledge of how to market a product and what their communities are asking for to continue to grow the brand. The flutes always add an element of fun to the table, while the berries serve as a refreshing snack. The mega babe is also the Creative Director behind her successful lifestyle blog, You + Lu. Im an oversharer so its fun and easy for me to use Instagram and Snapchat. There, she chatted with the audience about the highs and lows of being a business owner and a mother to a two-year-old son then exclusively revealed her personal guide to summer self-care to TZR. This sweet treat has a way of making people feel like a kid again. What do they want to learn or gain or beinspired to do by following me? And always pack a Slip silk eye maskits the best! Age 35 years old #61595 Most Popular. MH: Always wash your face before you to go bed. Instead, focus on creating a community who knows you well, and who is truly engaged in the message you are sharing. Get the latest scoop directly in your inbox. Gores paid $5.3M for this Little Holmby house in July 2013. Your guests will appreciate the approachability of being able to fill their glass throughout the party. Look at yourself in the mirror, and give yourself a few kind words. JA: Dr. Dennis Gross Peel Pads every day. I follow it up with our Jet Lag mask, but I use it as a moisturizer. What Causes Turbulence On Flights And Is It Dangerous. If youre masking, for instance, thats you time whether its five minutes or 25 minutes or an hour, she tells TZR. Hearst Magazine Media, Inc. All Rights Reserved. MH: I love to apply my hair mask and face mask on in combination before I go to bed then wake up to the softest hair and skin. Upstairs, the primary bedroom suite boasts a slim private balcony. We have a lot of really strong product launches that are coming up this year, Gores Ireland concluded. But then influencer-life had Marianna on a crazy . The Bazaar 100. The Ouai x Summer Fridays Masque Set will retail for $22 and will be available attheouai.comon December 25 and at Sephora on December 26. Lauren Gores Ireland's house, cars and luxury brand in 2023 will be updated as soon as possible, you can also click edit to let us know about this information. Like virtually all other brands, the COVID-19 pandemic presented a challenge to Hewitt and Gores Ireland as they had to pivot their messaging and strategies. As in 2023, Lauren Gores Ireland's age is 35 years. Jun 30, 2015 Annie Shak. Summer Fridays. Drum roll please its called, The Overtime Mask. Of course, now theres TikTok, so I think thats been one of the biggest challenges but also one of the high points has been this ability to pivot.. Malibu makes a perfect backdrop for entertaining on the Fourth. Ireland and Hewitt started summer Fridays in 2018 while Hewitt was traveling non-stop and often suffered from jet lag and could never find a product that made her feel more awake. this year, I started really prioritizing solo. 1. What are your beauty secrets during travel? Lauren's birth flower is Marigold and birthstone is Opal and Tourmaline. I hope you all had an incredible week and a fabulous Summer. Opinions expressed by Forbes Contributors are their own. Entrepreneur and social media star who runs the beauty, motherhood and lifestyle blog You & Lu. Dirt is a part of Penske Media Corporation. 2023 Dirt.com, LLC. Reduce eye strain and focus on the content that matters. You read it before bed and everything feels normal again., In an ironic twist, the social media influencer says logging off of Instagram every once in a while is a must. Inside, the open floorplan includes a sizable kitchen with a butcher-block countertopped island and high-end appliances. When we launched the brand, Instagram was obviously the biggest platform and even that platform alone has changed drastically. Even social has grown tremendously. I also love RMS Beauty Lip and Cheek Tint for on-the-go color. For instance, when Summer Fridays launched its Lip Butter Balm in April 2020, the brand changed its messaging to explain the product should be applied directly from the applicator instead of by hand. Think Big and Plan Big. I love Honest cleanser, I love Biossance they have a Squalane and Tea Tree Oil thats so good for helping with redness, and it gives you this nice glow, she says. For brands, beuniquethis can be inphotography, your voice or how you communicate withyour followers. When it comes to beauty, education is king. As in 2023, Lauren Gores Ireland's age is 35 years. This gave her even more motivation to create a line safe for mamas in every stage of life (halleluiah!). This summertime treat brings me back to my Michigan childhood, when melted marshmallows served as a perfectly appropriate dinner. 1. Photos of her fashion and family life have amassed her 290,000 followers on Instagram. For example, before launching at Sephora, Hewitt and Ireland used to go to their local Sephora stores and walk up and down the isles, envisioning their brand at the store and what it would look like. I do self-care whenever time allows, she laughs. Before I had my son, I truly thought I would magically determine a way to be a great colleague and a great boss and a great mom, she says. All rights reserved. (And, yes, it involves Summer Fridays cult-favorite Jet Lag mask. Be flexible to how our world evolves, because that flexibility will really set you apart from those unwilling to change. Shes so honest, down-to-earth and hilarious about her transition to Motherhood and how she navigates her oh-so busy life. I have a nutritionist, Kelly LeVeque, whos one of my best friends. (Consider this your cue to treat yourself to one of LeVeques famed Fab Four Smoothies. I try to do a run and then a mask. Some of my FAVORITE takeaways from Lauren: Tara LawlerBEAUTYbeauty, summer fridays, real talk, mama, mommyhood, Lauren Gores Ireland, 2020 The Model Mama. For instance, we loved the aluminum packaging our original Lip Butter Balm came in, but some customers had a negative experience with it. It really works for those days you're feeling especially exhausted. Kun kytt sivustojamme ja sovelluksiamme, kytmme, tarjotaksemme sivustomme ja sovelluksemme sinulle, todentaaksemme kyttjt, estksemme roskapostia ja vrinkytksi sek toteuttaaksemme tietoturvatoimia.
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