Maria Sherman is a senior staff writer at Jezebel and the author of the book Larger Than Life: A History of Boy Bands from NKOTB to BTS. Published January 14, 2020 5:32pm . In K-pop, it isn't uncommon for girl group and boy band members to pursue solo work outside of their collective duties it allows them space to explore other creative avenues without breaking the band up, and doubles as a fan service for those listeners who prefer one member to the others (in K-pop, that member is your "bias"). Korean Foundation for International Cultural Exchange. After all, JungKook has been seen everywhere, including on a ferris wheel. As a Premium user you get access to background information and details about the release of this statistic. They did this not only through social media and driving immense donations, but also by taking action to foil police operations aimed at identifying BLM protestors by urging fans to submit their fancam footage to a US police department and hijacking racist hashtags. A song by the K-pop group BTS, shown here performing during the 2019 Billboard Music Awards, is included in our starter kit. Campaign manager Brad Parscale said last Monday that over 1 million people had registered for tickets to the rally. So, whats the most favorite K-pop group based on this survey? Rounding out the top 10 were Thailand, Brazil, Mexico, India, and Malaysia. Often, a sense of surprise set the tone of the story as people tried to come to terms with K-pop fan mobilisation. "The rise of online concerts was also behind hallyu's leap.". We cant wait to see what the next 10 years of K-Pop and Twitter bring to the world, she added. The term means "Korean pop," but like "Latin pop," the title is more of a geographic designation for the industry than a sonic one. BTSs songs still occupied six of the ten songs in the list, which are ON, Boy with Luv, Black Swan, Shadow, DNA and Fake Love.. 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August 23rd, 2019 Fandom Lab Blip has unveiled the results after analysing data from 76 K-Pop groups from July 2018 to July 2019. Millions of dollars in donations. Korean pop's near-total global ubiquity may be intimidating for the uninitiated, but getting into the music shouldn't be. Also unsurprising: Filipino stans turned out to be among the most active tweeters. Singer, actress, former member of girl group KARA and close friend of Sulli's, she had survived one suicide attempt just 6 months before her death. In fandoms, there is always a breadth of views Harry Potters fandom comes to mind, especially in light of Rowlings recent transphobic comments. Meanwhile, all transgender respondents with a total of 4 people come from the US. According to a survey published by the Korea Foundation in cooperation with 152 overseas missions on Thursday, the number of Korean Wave fans recorded 156.6 million as of December last year. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. South Korea came in the fourth spot, and the United States ranked fifth. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Please do not hesitate to contact me. 2023 Fortune Media IP Limited. TaeYong, who boasts visuals that displays the qualities of beauty that SM Entertainment looks for in their star idols, is easily one of the most loved K-Pop stars on the planet. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. There are 240 respondents in this survey with 140 of them come from the US. JungKook (BTS) Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Profit from the additional features of your individual account. This drastic increase in the global. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. K-pop fans, however, did respond to the allegations with mocking memes. These two particular incidents resulted in a raft of articles written about the activism of K-pop fans, especially in English-language media. For K-pop fans who regularly engage in mass streaming, buy merchandise in bulk, deal with the chaos that is trying to get the ticket you want for a concert, and numerous other similar sorts of activities, coming up with fake emails and phone numbers to register for a single rally, sometimes requesting hundreds of tickets in one go, proved to be small fry. The Best Outfits Worn By Blackpink's Jennie. This one is for fans of big pop anthems and old school hip-hop whistle. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. The group debuted on October 16, 2020 with their . Minwoo allegedly died of cardiac arrest . #BlackLivesMatter, the group wrote to its 26 million followers. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. The majority of this was done thanks to K-pop fans savvy and long history of mobilising digitally to support their favourite stars, but thats just the beginning. Twitter celebrates the 10 years of the K-pop community through the hashtag #KpopTwitter where it became the largest global conversations on the micro-blogging platform.. Concluding that as a genre K-pop has a positive impact on fans, and how the online space has created a safe fan environment for K-pop fans to communicate freely and express themselves. 8% of K-pop fans in the U. S. alone are American based on a survey conducted in 2019. First thing first, well see the demography of the surveys respondents. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. On June 3, when K-pop fans spotted anti-protest hashtags like #bluelivesmatter trending on Twitter, they again deployed fancams en masse, seeking to drown out the often racist posts associated with the hashtags. Even the mainland has had a brush with K-pop many acts toured major cities before COVID-19 struck the entertainment industry. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. . Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Here's why South Korea's cultural wave is a creative force that only keeps growing. Kevin Winter/Getty Images for dcp For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. On Thursday, Lyfts new CEO laid off over 1,000 employees. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Other fast-rising K-pop groups are Stray Kids, IZ*ONE, ITZY and ATEEZ. All rights reserved. 17% Bisexual. . K-Pop's Digital 'Army' Musters To Meet The Moment, Baggage In Tow, Gangnam Style: Three Reasons K-Pop Is Taking Over The World. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. There were no K-pop concerts for 2 years, in some countries for 3 years, so now people will willingly go to any group. We also offer combined rates with MusicThinkTank. When is the Soribada Best K-Pop Music Awards 2020? K-pop fans themselves have dominated headlines in and outside of the pop culture arena for their recent political successes: using their digital native understanding to overwhelm white supremacist hashtags, crashing President Trump's Tulsa rally attendance numbers and police apps meant to solicit information about Black Lives Matter protesters, pressuring their Idols to take a stance and contributing millions in donations. A year later, 3 grads CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. But the report pointed out that the number of fan clubs in Asia declined, possibly due to anti-Korean sentiment in Japan, and China's state-led restrictions on Korean movies, music and TV dramas. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Also not many k-pop groups come to evey country, so local K-pop fans go to any concert. Well the KTX is a bit unique. Listening to K-pop is only one aspect of getting into industry, as well: The path to discovery is designed so that fans participate online, which means the most ardent supporters are vocal and engage in coordinated publicity efforts, such as streaming new music videos on an endless loop. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. There are no comments yet. That song rallied against a rigid education system that places untenable pressure on young people in South Korea, while "Boy With Luv" is an earworm single featuring one of the greatest American popstars of the 21st century. Imagine if that purpose was keeping the earth environmentally clean and safe with daily eco-friendly practices and supporting stars who publicly promote climate action. 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That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Some may find GOT7's child-like wonder on "Just Right" cheesy, but "twee-rap" might be a better categorization. Organising and navigating digital spaces are old hat for K-pop audiences nowadays. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now. With India consistently ranking in streaming counts for various K-pop songs on Spotify and YouTube, and making regular appearances on Twitter's annual rundown charts as one of the top 10 countries driving conversations around K-pop globally, one thing is . Fans would know that these ads also don't come cheap. Meanwhile, K-pop fans, alongside users of social media platform TikTok, were elated. Recently, they have been releasing short clips and teasers which. "Rainism" is his most successful single, with a sound not unsimilar to Usher and Justin Timberlake. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Discover Kpop, Kdrama Stories that will excite you. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. It's because it's not exactly money that buys your way in, in this particular case. K-pops targeting of Trumps rally on Saturday rally was likely related to Trumps opposition to the George Floyd protests and the Black Lives Matter movement, causes the community has supported in recent weeks. How many can you remember? Though the US presidents campaign has denied the impact on the actual turnout, there was no denying the proof individuals shared across social media that these young people had been integral in boosting the pre-announced ticketing numbers. Consider Girls Generation's "Gee" the framework in which all future PG-rated K-pop girl groups would follow: It's sugar-y sweet, bouncy pop music all about love and crushing and its earworm chorus made it almost instantaneously viral, the most valuable currency of all. Even amid all the recent anti-racist activism, Black K-pop fans have been vocal about longterm and ongoing racism in K-pop spaces, with many expressing concern about how this very activism is being received. And it is music that is now nearing total global ubiquity. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Korean Foundation for International Cultural Exchange. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). 2021 K-POP #KpopTwitter #Kpop@BTS_twt @NCTsmtown @ENHYPEN_members @weareoneEXO @BLACKPINK @TXT_members @treasuremembers @pledis_17 @ATEEZofficial @Stray_Kids @JYPETWICE @GOT7Official @WE_THE_BOYZ @aespa_official @YG_iKONIC @ITZYofficial pic.twitter.com/BvZdISPPfi, K-pop is clearly a hot topic on Twitter, and they confirmed this, saying that 7.8 billion K-pop-related tweets appeared on the platform in 2021, breaking their 2020 record of 6.7 billion. You need to sign in so you can join the quiz. And that's understandable. In the past 12 months, amid the novel coronavirus pandemic, there were 6.1 billion tweets related to K-pop found in nearly 20 markets or countries across the world. Regardless of K-pop fans actual role in the turnout at Trumps rally, the massive community wields enormous online clout, and, increasingly, its directing it at progressive causes in the U.S. The others on this list are sincere love odes constructed to attract the widest audience. The song is ironic and subversive, a criticism of a wealthy neighborhood in Seoul and a larger commentary on inequality. For K-pop, a multi-genre industry heavily influenced by black culture and music, the Black Lives Matter movement has highlighted the need for artists and fans to do some soul-searching. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The faux ticket-buying campaign is only the most recent example of K-pop fans deploying their online power for activism. In 2020, K-pop fans in the Philippines use their huge following to bring help for those affected by recent disasters . This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The latest generation of K-pop superstars are no longer bound by bordersthey can debut or train outside of South Korea and become just as, or even more successful in the West than they are back home. rollingstoneindia.com/art-korean-music-videos/, A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. With the growing curiosity and hunger to learn more, many new kpop fans want to know how many kpop bands or groups are there. BoA is formative in the K-pop story she sang in English long before having a few key phrases in the chorus became a norm, and on "Only One," she tackled R&B breakup balladry with total expertise. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. This concert was also online live-streamed on YouTube in 2020 because of Coronavirus. Korea overtaken by Taiwan in per capita GDP due to export slump, Korea-based cyclist releases first book, 'Unhinged in Ethiopia', Baemin riders to stage strike on Children's Day. Before that, EXO and the fandom managed to bag many records and titles. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Before there was BTS, there was BIGBANG, the break-dancing boy band slated to take over the West. There . The K-Pop wave has been well documented in the United States. These might sound like the actions of a highly-coordinated political or philanthropic campaign. "Through Global Hallyu 2020, we can see that the dissemination of Korean culture continued even during these tough times. This statistic is not included in your account. But as. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. BTS, being the world's most successful and influential K-Pop group, would have a lot of ads right? For many, a dominant pop form that isn't in English is inconceivable. The group managed to multiple Daesangs (Highest accolade in Music in Korea) until BTS' Blood Swear and Tears won in 2016. We condemn violence. With singles as ferocious as the air horn-adorned stadium anthem "Kill This Love," it's easy to see why: the single marries military cadences with trap, emphasized with gargantuan synthesizers. K-pop fans produce photographic and videographic works ( H. K. Lee, 2019 ), paintings ( "These Talented K-Pop Fan Artists Bring Every Fan's Fantasy to Life," 2017 ), fan-fictions ( Lahkim, 2016 ), translations ( Kelley, 2017 ), music ( GOT7_GPjifantuan, 2019 ), dance performances ( Liew, 2013 ), and original creative merchandise. It is especially noteworthy that many of the lyrics are in English. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Ticket interference at Trump rallies. K-Pop stans want to stay connected with each other and have their voices heard on Twitter, whether they are cheering for their favorite artists new song or participating in movements like #BlackLivesMatter. Im dead serious when I say this. Blackpink's Jennie, and her solo single "Solo," is the exemplar of a member "going solo," as she sings, without diverting too much from the integrity of the group. In late May, just as protests against police brutality spread across the country in the wake of George Floyds death in Minneapolis, the Dallas Police Department tweeted out a call for videos that showcased illegal acts occurring during Dallas protests. Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Spotify told me that its top-streamed artists in 2020 were . There have been many theories as to why women are more prone to becoming loyal fans of an artist . A. Hyeme left the group on November 10, 2020, and Youngheun and Judy graduated on July 31, 2022. Please create an employee account to be able to mark statistics as favorites. 1. All rights reserved. How K-Pop Fans Actually Work as a Force for Political Activism in 2020 Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. The quartet frequently sourced elements from vintage sounds, including Motown the members embody the Supremes in the video for "Nobody," the first K-pop song to ever chart on the Billboard Hot 100. Who can buy more albums? The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. The money is mostly obtained from parents or working part-time jobs. How could the needle shift so quickly? Credit: Unsplash. Both TikTok users and K-pop fans which often overlap came forward in the aftermath to reveal they had mobilised to request tickets, inflating expectations for turnout. They were followed by other popular South Korean groups Blackpink, EXO, Tomorrow x Together and TWICE. and in terms of decision-making, there is more opinion," Historillo said . These fans many who are young and based all over the world are flocking to Twitter to join these fun #KPopTwitter conversations to feel connected to a global fan community, she said. It was very romantic and also impressive at the same time. As for the occupation, most of them are students followed by nurses or caregivers. SM is a K-pop-producing powerhouse behind groups like TVXQ and the cyberpunk girl group Aespa. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. It became a mainstay . K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). You need at least a Starter Account to use this feature. Not just one ad or a few around a city, but the whole whopping entire city. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Learning to experience K-pop means first ridding yourself of common misconceptions. There are also historical and economic ties with the region. Eight-person boy band Ateez's hit "Say My Name," for example, is built around a pan flute, and main rapper Mingi, with his raspy tone so low it recalls Scandinavian post-punk more than any other vocalists on this list, sings the chorus. Not all of the biggest K-pop artists become the biggest K-pop artists in the U.S., and such is the case for IU she is one of the most successful K-pop musicians in South Korea and "Good Day" is proof. So for a bit of a short history briefing about K-Pop ads and the fandom culture evolution over the years, there were actually only a small number of ads back in 2014. Nowadays its common for K-pop fandoms to create goals to try to break new records, always aiming higher and higher. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. The two broke up in 2020 due to busy. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Its platform, LYSN, first launched in 2018 as an "interest-based fan community.".
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