I worked as a shopper and costumer on television shows and movies, and at the time, I was working on a show called, . You can try that too. In the early 1990's, Girbaud jeans references started appearing in rap lyrics - including artists like De La Soul, Del the Funkee Homosapien, Biggie, Pete Rock, OutKast, Master P, Common and more. In 2018, Khlo Kardashian confirmed she buys her hoops from Claire's because she tends to lose her jewelry often. "We have launched Aeropostale with great care and enthusiasm, and we are ecstatic with the customers' response". Vintage Tommy Girl Tank Top ($40, originally $100). to the basic tariffs. Before his colorful imagery got bedazzled on trucker hats, T-shirts and sweatshirts, tattoo artist, Don Ed Hardy, was as respected a purveyor of ink as any in the United States. The jeans were successful. Do you spy that little red tab? Todays, could be the look we cringe at five years from now, and our favorite brands could become bankrupt and totally defunct. It was in the early 2000s that the brand became big. Lest you be tempted to show off your budding new boobs, loose and flowy peasant topswhich were somehow still full of elastic and artificial fiberswere there to shroud you in mystery for another three years. Not even a little! We all were there to help one another and everyone kind of grew up together at that time. "I grew up in a pretty unique environment and was exposed to a lot of different things," Bevacqua told the Register in 2009. Few outfit combos were more popular than a distressed denim miniskirt with two layered Lacoste or Le Tigre polos in contrasting shades. All rights reserved. It was all kind of happening at that point, and it was happening in leather pants., Up until that point, no one had dressed that casual. In turn, "mall brands," have lost their allure. Thus, the early Aeropostale retail stores reflected its aviation history by placing gasoline pumps, propeller biplanes and parachuting mannequins at the entrance of their mall locations and also had video monitors embedded in the floor that showed Top Gun on an endless loop. So, who better to speak to that than celebrity fashion stylist Nicole Chavez? Jefferies was a rather unlikely candidate to steer the direction of the company as his previous two stints at Alcott & Andrews and Paul Harris both resulted in company bankruptcies. What led you to become a celebrity stylist, and who were your first clients?, I started styling very early in the 2000s. So close, yet so far away, the first decade of the2000swere filled with a string of styles that were as iconic asthe 80sandthe 90s. Im sure it will come back as the platform clogs did, but I just cant. And I still shop at Jenni Kayne today, you know. And shes still a big fan of the low-rise jean because it fits her body well. In a short statement, spokesman, Simon Wallace-Smith, said the collapse had been caused by slowing sales and the competitive nature of the retail industry. After we took out the mortgage, we took all of the furniture out of the house, sold what we could, and the rest we burned in the backyard. These iconic early 2000s films are windows back into the Y2K aesthetic, a candy-colored, playful logomania-led style that reigned from the late '90s to the mid-2000s. Kate Spade New York's iconic Sam Icon bag first debuted in 1993 as part of the original collection. To accomplish this, Titelmedia has engaged We all were there to help one another and everyone kind of grew up together at that time. In 2008, Ed Hardy did in the neighborhood of $80 million USD in business. Early 2000s fashion for men. The trousers made of thick denim called jeans came into existence long ago. He also opened boutiques in expensive areas. If anything should come back from the 00s, its tube tops. Bet you paired yours with Uggs! and we will make all reasonable efforts to make that page or the information contained therein accessible for you. 1970s Vintage Fashion -Clothing in the 70s, Vintage looks for S-S 2016 Womens Fashion, 80s Style Dresses la Stranger Things Fashion. And the same goes for fashion brands. 8. They were designed to flatter the figure, not just be shapeless coverups. Fact: Early-aughts kids were obsessed with watching things grow. Alternatively, you can object to She needed someone to help her with styling for the red carpet and other events, and she would ask me for advice, so it just happened organically. It was sold in exclusive locations at first. Its definitely a big reason, especially for many of us that werent able to embrace certain trends as young teenagers, explains Alice Hebrard Lemaire, Vestiaire Collectives head of vintage. Styles of 2000-2009. Sure, we introduced the baggy jeans, we introduced stonewashed and all this stuff in the 60s or 70s, I never target just to be ethnic. And are there any specific outfits or images that stick out in your mind?, I always gravitate towards the bohemian girls, so for me, it was Sienna Miller, big time. Theres a lot. Artists like Black Thought of the Roots and Talib Kweli were one of many artists to grace their early advertisements. The Ed Hardy skeleton-head graphic with surrounding roses was a go-to look from Ed Hardy. 9. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. To the average consumer thats not a core kid, from a product and price perspective, and as an environment to shop, it has become a brand unto itself.. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Eliot, 9 Tattoo Aftercare Products for Fuss-Free Healing. But opting out of some of these cookies may affect your browsing experience. Complex Media, Inc. All Rights Reserved. Just got tatted? 10. From the all-overBAPEhoodiesto the rise and fall of the Von Dutch trucker hat, these areThe 25 Best Trends of theearly2000s. They shared similar tactics, which was to produce something very casual looking yet elevated into something a bit more fancy. I know thats scary, but I think were going to see a lower rise in many things. accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, It was only when the designers looked at 1970s fabrics like stretch velour that they hit the jackpot. Add to Favorites . The bag came from New York and was popularized by, I always gravitate towards the bohemian girls, so for me, it was Sienna Miller, big time. And Cameron Diaz and Nicole Richie were icons in their own right too.. In fact, the most prominent fashion brands of the 2000s are now relics of the past. Michael Kors walks the runway at a Michael Kors fashion show. "'s Mischa Barton, who flaunted the label onstage at the 2004 Teen Choice Awards. People didnt pay to dress anybody at that time; it was a time of self-discovery for all of us, and we all made mistakes. Scott Gries, Paras Griffin, Theo Wargo / Getty Images. Abercrombie & Fitch went public in 1996. . "I didn't feel there was a clothing company to bridge the gap among all these different things that we were into that spoke for that melting pot of what was going on. Between the Brand X, the Shuttle, and other products, Girbaud sales would go on to peak at $83 million USD in 2005, before crashing to $37 million USD in 2007 - the last year for which the company publicly submitted an annual report. It was named after the artistic name of a guy called Kenneth Robert Howard, an American motorbike customiser. I did this for about two years straight.". You have to make sure the girls are in there, so it might not be a trend for everybody, but I prefer that over the tunicsbecause you can always make a tube top look cool. From the inimitable J-shaped metal zipper on a Juicy Couture zip-up hoodie to the stitching on Miss Me and True Religion jeans, no brand markings are more memorable than those from the late '90s and '00s. Also, this crimped hair. Lauren Conrad aced the preppy look with this varsity knit jumper at the Lacoste spring 2007 fashion show in New York. We put all the raw materials down in the basement, and on the first floor, we converted the living room and put eight sewing machines there and we hired some seamstresses. 1. It was about the girls and the designers they liked. He has published several books and mentors other artists on the art of tattoos. What were the top 2000s fashion brands? And the same goes for fashion brands. It's a shrug! SHOP 1000s OF SALE BARGAINS! We took a closer look at some of the clothing brands we lost in the past 10 years. And not just low-rise jeans - birthed by Alexander McQueen as " bumsters " - but many staples of late-90s and early 00s fashion. Two years after the initial launch, Macy's operated 35 nationwide Aeropostale stores. Ad Choices. If you didnt have a pashmina back then,I dont know what you were doing. Copies sprang up everywhere. Again, this fashion brand was super iconic in the 2000s. A tiny doll jacket for your shoulders and armpits, primarily worn over ribbed tank tops, terry cloth dresses, andif you were Fergiea pre-romper romper. "Because it's true that we invented the stone wash, and different forms like the `baggy' jean etc. 4). 2023 Vox Media, LLC. The Abercrombie & Fitch world was filled with denim miniskirts, graphic tees, and so much Fierce cologne. Still many brands are selling these tracksuits with all the pride but many brands also dropped this menswear clothing vibe. Sure enough, the affordable Y2K mall store was not just a one-stop shop for getting ears pierced, but also a destination for trendy accessories. Why or why not? These images, like flaming skulls, red roses, etc, appeared on shoes, caps and bags. She was such a fashion icon at that timeshe nailed the festival-wear vibe. "John M. Hollister was born at the end of the nineteenth century and spent his summers in Maine as a youth," the story went. Brands like DC Shoes, Etnies, Supra, Hurley and Quicksilver were all mainstays of skate culture in the early 2000s. Made famous by the likes of Paris Hilton and Nicole Richie, owning your own Von Dutch was a privilege not all of us received . The popularity of 2000s shows and content is also sparking major fashion inspiration for Gen Z, who are bringing back trends like barrettes, chokers, turtlenecks, and even brand-specific trends like Von Dutch and Juicy Couture (worn by 2000s icons like Rachel Greene). Sorry. They thought that t-shirts, designed by men, werent flattering on women. Jeans of different styles. Accessories like mesh trucker caps and G-Shock watches are even coming back into fashion today. Other popular items from the brand included their simple polos, tracksuits, and sneakers. They were also designed to be fun, with the childish fabric and bright colours. As of August 2016, Abercrombie continued to operate 744 U.S. stores despite net loss increasing to $13.1 million USD from $810,000 USD and net sales falling to $783.2 million USD from $817.8 million USD. Of course, the classic UGG boot remains a bestseller on the site, particularly in the inimitable chestnut shade. A gloriously happy time when, 25 Best Eye Creams to Nourish Tired Undereyes, 24 Best Face Serums to Target Any and All Skin-Care Concerns, 21 Best Body Lotions for Super-Smooth Skin, "I'm a makeup-loving magazine editor with an unhealthy adoration for bread and misattributed quotes. T.S. And then Rachel introduced me to Kristen Bell. Then you're gonna need these ointments and balms. Not surprisingly, Jefferies was pressured to step down from his CEO position and he ultimately acquiesced the shareholders. It was a status symbol. . Abercrombie & Fitch started Hollister Co. in 2000 - selling colorful T-shirts, cotton hoodies and faded jeans - which loosely reflected the out-of-water vibes favored by surf enthusiasts. That's what LRG was all about.". How celebs stayed on trend then versus now, plus where to shop modern versions of your favorite styles. Creating retro looks: A retro fashion blog of ideas to make it happen! Although it may seem unlikely, Abercrombie & Fitch actually started as a 19th century outdoor brand who spent the better part of ninety years attempting to win the admiration of people who sought to look like legendary adventurers like Ernest Hemingway and Teddy Roosevelt. Although they were styled as workwear, and designed to look casual, they were really expensive, at about $100 each. Picking interesting colors will help modernize that trend. Nowadays, when you open up Tik-Tok or Instagram youll find plenty of young influencers dressing in Y2K-inspired styles. The derms have spoken, and these are their favorites. Leave it in the past: Velour suits in bubble-gum hues, Whats modern about the velour suit now is the color choices. Below, 14 fashion lines from the 2000s you may have forgotten about. Frosted Lip Gloss In the 2000s, the frostier your lips were, the better they looked. The tees that said slogans like "Choose Juicy," the varsity-inspired duffel bags, and the chunky gold Juicy charm bracelets were also favorites. And despite hindsight being 20/20, we still have to recognize that most of these stylesfelt hard in the momentas is the case with most trendswhich is all that matters when youre trying to get a fit off. receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com. While it seems like fedoras and shutter shades have likely disappeared from vogue for good, it wouldnt be too surprising to see them on everyone again a couple years from now. address for this purpose at any time without incurring any costs other than the transmission costs according The industry is calling it a "Y2k trend"; millennials . Back in the 2000s, it felt very bubble-gum candy vibeshot pink, yellow, and blue. Whether you're a fan of Paris, Nicole, Britney or JLo we've got the ultimate selection of 2000's vintage clothing for some serious throwback styling. During the early 2000s fashion, men's clothing was full of grace and energy. Use of this site constitutes acceptance of our The bold outerwear completely embraced the logomania trend that defined the era in 2001, JAY-Z arrived on the Victoria's Secret Fashion Show red carpet wearing one of the brand's designs. What brand(s) did this well? ON ORDERS ABOVE 40 Rivaling Lacoste in terms of preppy style, Le Tigre made a comeback in the early 2000s, even though the brand was actually founded in the '70s. Today, you can pick up a three-pack of hoops like Kardashian's for discounted prices, with all different textures and embellishments to style as you please. I was still one foot in, one foot out. The 2000s was like, Im not dressing upIm going to wear whatever I want. Its a precursor to the quarantine wardrobe. In fact, the most prominent fashion brands of the 2000s are now relics of the past. over the past several seasons, it only makes sense to revisit the trends and brands that exemplified 2000s fashion. As evident by theonce-beloved items stashed away in our closets awaiting their eventual resurgence, its clear that predicting what trends and brands become beloved by the cultural zeitgeist is a recurring challenge., But that doesnt mean we cant look back from time to time. The 20 Best 2000's Hip Hop Fashion Trends Worth Exploring. David Klein / Getty . Ed Hardy is fromage-y and hedonistic and naughty and badass andthe ultimate crime in the world of haute fashionEd Hardy is FUN!". Jeans were even worn on the red carpet with True Religion a popular option as chosen by Jessica Alba (Fig. Here's how seven of the biggest brands from the early 2000's are faring these days. That moment in fashion surpassed trends to create, The mention of those names along with the decades style inevitably conjures up a hefty amount of nostalgia. Take a cue from the popular styles of the decade - crop tops, capris, cardigans, graphic tees, and velour tracksuits to recreate these 10 iconic looks in 2023. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Its great for specific body types, and I know people will freak out, but I think those are coming back.. Here, we see Zooey Deschanel modeling the very chic trend of Tank Top With Bra Straps Showing. But in the early 2000s, the brand's bestsellers included iconic shoes like the Samba and athleisure staples like colorblock zip-up track jackets, as seen on Queen Latifah in 2003. Leather pants are by no means was new in Y2K, but the way in which they were styled casually was a fresh take that defined 2000s fashion. Whats changed is that along comes Hollister and it does vertical surf better than most surf companies. In general, low-rise is going to come back, so you can take that cut and you can incorporate it into other bottoms. I started styling very early in the 2000s. Platform flip-flops I just cant. Years later, Hardy told CNN that the agreement made his name synonymous with the "douches" of pop culture and ultimately cheapened his personal brand. However, I think instead of bringing back embellished jeans, its time to get into low-rise denim. Todays biggest fall trends could be the look we cringe at five years from now, and our favorite brands could become bankrupt and totally defunct. Is it a shawl? There were all these little budding brands, but most of them arent around anymore. No outfit felt. 925. Everybody tried to knock off the surf lifestyle at all distribution channelsfrom Costco to Kohls to JC Penney, recalled Dick Baker, Chairman Emeritus of the Surf Industry Manufacturers Association (SIMA). SHOP 1000s OF SALE BARGAINS! Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. But in the early 2000s, the brand's bestsellers included iconic shoes like the Samba and athleisure staples like colorblock zip-up track jackets, as seen on Queen Latifah in 2003. The ready-to-wear line. As of May 2016, Aeropostale planned to close 113 U.S. stores and all 41 Canada stores as part of its Chapter 11 bankruptcy. If you look back at any of the images from the 2000s, youll see all the crop tops. the range of assistive technology is wide and varied. 7. When Paris Hilton was constantly papped wearing them out and about, they became very desirable. He practically walked straight out of an A&F catalog for a Super Bowl party with Britney Spears in 2002. All rights reserved. The women wanted to make the perfect v-neck t-shirt, that covered enough of the upper arm and showed just the right amount of chest. Of course, there was the Chlo Paddington bag, which was popular during the 00s. Vintage Women Denim Overall Y2K Clothing Early 2000s Clothing Festival Clothing Blue Jean Overall 90s Denim Overalls Women Bib Overall 4.5 out of 5 stars (680) . Bell became my second client, which legitimized me becoming a stylist. Although the brand was an upstart label, Abercrombie executives - including Michael Jefferies - conjured up a fabricated backstory for Hollister in an attempt to add further credence to their legitimacy in the space. The Von Dutch clothing line was all the rage, but the messy backstory behind the brand was recently documented in Hulu series "The Curse of Von Dutch: A Brand to Die For," shedding light on the 1999-founded label's ties to drug culture in Venice Beach and Long Beach, California. "So, I joined up with a couple of my friends and we [started our company]," John said. She helped to make the branded tracksuit, with its logo picked out in glittery rhinestones on the back, not just a comfy casual wear item to be worn indoors. By clicking Accept All, you consent to the use of ALL the cookies. But in the early 2000s, the brand's best-sellers included iconic shoes like the Samba and athleisure staples like colorblock zip-up track jackets, as seen. Then Id take the hats, package them, and begin to ship them out. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. However, his name became synonymous with celebrity excess and poor design sensibilities after denim designer and Von Dutch alumnus, Christian Audigier, secured a master license for Hardy's catalog of tattoo images. Here's how seven of the biggest brands from the early. Britney Spears was the queen of rocking low-slung track pants. Juicy Couture, in particular, dropped collections with Urban Outfitters and Ganni, revamping its iconic tracksuits with new finishes but in keeping with the same classic silhouettes. This website uses cookies to improve your experience while you navigate through the website. Kudos to you if your bra matched your bandana (I see you, Beyonc). So without further ado, here are seven early 2000s fashion trends that I'd totally rock (and actually do rock) today. If you think back to those embarrassing Ed Hardy jeans, it just feels dated. JAY-Z and Damon Dash established Rocawear in 1999 (JAY-Z later sold the company to Iconix Brand Group). He fell in love with a woman named Meta and bought a fifty-foot schooner. Each newsletter contains an unsubscribe link. to persons with disabilities including users of screen reader technology. The company at that time had 494 mall stores and a market cap of $1.3 billion USD. Because skintight pants and visible thongs weren't sexy enough for our middle-school bodies, we also tied handkerchiefs around our chests as supercool DIY tube tops. It was something I didnt even really know existed as a career, but I fell in love with it. Or if youre going to make an ode to flip-flops, opt forflip-flop kitten heelsthat have been popular as of late. Shop True Religion True Religion Becca Bootcut Jeans $199 $120 Shop Now Kangol Photo: Jeff Kravitz/FilmMagic, Inc Again, this fashion brand was super iconic in the 2000s. I mean,. Its also worth noting that the actress was in one lane. Vintage Lacoste Cardigan Sweater Knit Jumper '80s Blue, Vintage Abercrombie & Fitch Polo Rugby Shirt, Claire's Silver & Gold Textured Hoop Earring Set, Kate Spade New York Sam Icon Leather Mini Tote, 19 Celebrity-Favorite Y2K Fashion Brands That Are Popular Again, stylists collaborate with old mall brands, Travis Scott attempted to bring back the look, collaboration with Olivia Rodrigo's stylists. Thats where I met Rachel Bilson, and she became my first client. They persuaded Britney Spears into wearing their clothes. You'd get bonus points for layering multiple polo shirts and for wearing the collar popped. Although their appeal has dwindled considerably, Hollister is still very much a retail player - aided by missteps and bankruptcies by competitors which allowed them to continue to corner the niche marketplace. It was something I didnt even really know existed as a career, but I fell in love with it. Despite it's negative connotations at the time, Simon Doonan, creative ambassador-at-large for Barney's New York, surprised many by praising the Ed Hardy line in the New York Observer. While Von Dutch covered the wardrobe from head to toe, there was nothing quite like collecting the brand's trucker hats. Allure Beauty Box | February 2023 | Tula Skincare, d'Alba, and more! Mike Mozart/Flickr The popular '90s brand,. What were the top 2000s fashion brands? In no particular order, here are some of the most fashionable 2000s fashion brands. They expanded to jeans and accessories. It was sort of like the breakdown of fashion., 2000s Fashion Trends Bound to Make a Comeback, If 2000s fashion makes a comeback, what trends would you say we should revive, and which ones should we leave in the past?, There are so many trends that have already come back, but Id say these are the trends we should revive, and leave in the past, Bring it back: Low-rise (denim, hems, all the low-rise things). If it went out of style a month later, no big deal it didn't cost much. There were many things had a huge impact on the fashion in the early 2000s. As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. Missy Elliott would obviously endorse their choice of headwear back in 2005, she wore her pink fuzzy bucket hat to the Baby Phat runway show in New York City. According to Bloomberg, for a decade straight, Abercrombies profit increased every year as it expanded to 600 stores. SAVE UP TO 70% Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability It came in 26 colours. Justin Timberlake had mastered "the A&F look," which is now thought of as quite controversial due to its lack of representation. The cookie is used to store the user consent for the cookies in the category "Analytics". Everyone wanted to go to Pacific Coast Academy and every girl wanted to meet her Chase there. Whereas FUBU aligned themselves with chart toppers, LRG was more strategic and sought out artists who spoke to their "hustle trees" message and had more of an underground appeal. So omnipresent are the decade's biggest trends chunky sneakers, slogan tees, Hawaiian shirts, loose-fit denim, sportswear it's like grunge never disappeared (it didn't) and Daria is still a. Miss Me still exists, and even though you can scour the internet for vintage pairs from the early aughts, the reinvented styles have the same aesthetic. Oh, the early 2000s. Of course it's cheesy! In 1996 they changed the name to Juicy Couture. Sean Combs, aka Diddy, founded the apparel line in 1998, which began with men's sportswear and eventually expanded to multiple categories including suiting, fragrances, and outerwear. Top 2000s Fashion Brands. RIP. Why? A post shared by Aeropostale (@aeropostale). 00s style? Trucker hats are the product of a marriage between skateboard culture and the hip hop scene in the early 2000s. For those of us who grew up subscribing to glossies like CosmoGIRL!, Seventeen, and Elle Girl, the 2000s were a magical time when flip phones were the must-have accessory, layering was the law of the land, and Mary-Kate and Ashley reigned supreme. Go for an oversize cardigan stitched with the eye-catching logo from the '90s. Photo: Getty Images 1/14 Beyonc and her mother Tina Knowles launched House of Deron in 2004. You could take a bold fashion gamble without taking out a loan. If you weren't sporting this chic, multicolored crinkle shirt (which was originally the size of your hand) at school every week, you were for sure watching itty-bitty squares unfold into washcloths in the bath, or checking on your grow-a-pet toy as it morphed into a slimy sponge dinosaur in a bowl of water. . It was all about a culture, not about a color.". It does not store any personal data. Since it was readily available and everyone seemed to have at least one piece, John and his team amped up production which resulted in too much product and merchandise ending up in discount stores. I mean there were so many, but the first that come to mind are. Adidas remains as popular as ever. Cool clothing started getting cheaper way cheaper. For better or for worse, Ed Hardys collections defined 2000s fashion.. WatchAllure's Sarah Han wind down for the evening while using some of the products in the February Allure Beauty Box. In 2011, the master license for Hardy's work was taken on by Iconix Brand Group who also represented other prominent brands of yesteryear like Ecko, Massimo, Starter, Zoo York and Rocawear. When John, Jr., came of age and took over the business, he included surf clothing and gear. You also have the option to opt-out of these cookies. The rhinestones could be customised to have your own name on the back. of its Website, www.highsnobiety.com. You can object to the use of your e-mail These cookies ensure basic functionalities and security features of the website, anonymously. True Religion filed for bankruptcy in 2017 but has since tried to revamp its collection, with supermodels like Bella Hadid and Jasmine Tookes showing up to support. By 2013, Abercrombie would lose 220 mall stores. "He was an adventurous boy who loved to swim in the clear and cold waters there. Trucker Hat. Below, a look at the top 12 shoe trends of the 2000s, how they defined the decade and will continue to influence in the coming years. LRG was also one of the first major supporters of Kanye West from a print standpoint - aiding him in the marketing of his debut album, The College Dropout. Baby Phat zip-ups were a favorite piece of athleisure apparel, but fashionistas especially loved the cropped, sleeveless ones that still came with a hood. The brand had a hundred stores. They were never forced to wear anything. Early 2000's Fashion Trends That Were Made Popular By Black Culture | Essence And pieces you can buy now that are inspired by an iconic era. A post shared by Marith + Francois Girbaud (@girbaud_official). Titelmedia strives to ensure that its Website services and content are accessible The Sam Icon comes in four different colorways currently, and is produced in a spazzolato leather, which is a durable material that's easy to clean making the purchase worth your while. For me, its too iconic for that period. "Jonas was a star who burned brightly in the sky and who is gone too soon,"a statement from LRG read.
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